From Impossible To Inevitable

From Impossible To Inevitable

How Hyper–Growth Companies Create Predictable Revenue

Jason Lemkin Aaron Ross

John Wiley and Sons (JL) , 2016

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O knihe

PRAISE FOR FROM IMPOSSIBLE TO INEVITABLE "If I?d have had this book at my last company, we would have scaled 4x faster. Aaron Ross and Jason Lemkin have brought to the masses what only a few extreme experts have been able to figure out. I get asked all the time from people, ?What should be the next book I read?? this is it. Don?t think twice, just get it, devour it and do it." Bubba Page, CEO, QuotaDeck "Aaron and Jason, I don?t want to freak you out like ?who is this weirdo,? but you are so awesome that I?d rather meet you in person than anyone famous like Tim Ferriss, James Hetfield or Richard Branson! In your new book, my favorite sections were how to implement Customer Success and Nail A Niche. Plus, the case studies, with real world examples and specific tactics, made this book invaluable." Loren Yadeski, COO, Crimcheck "In the ?Do The Time? part of the book, Aaron and Jason brilliantly illustrate a message that entrepreneurs and everyone need to hear, see and feel: success is not overnight. It takes brutal hard work but, in the end is worth it." Mark Roberge, CRO, Hubspot and Author, The Sales Acceleration Formula "We used the ?Nail A Niche? ideas to grow to our first $2 million on inbound leads alone, by hyper–focusing on a specific problem: re–using social existing media content." Laura Roeder, Founder, MeetEdgar.com "Jason and Aaron clearly laid out for me which tactics to use for early stage funnel building versus accelerating pipeline conversion, to avoid wasting my marketing spend and energy. This book offered me plenty of hands–on details to put these concepts into action." Lucia Marchese, SVP Global Marketing, SunGard "As an employee, reading the section on ?Embracing Employee Ownership? was dead on. I used to think my boss was a jerk. But after reading this section, I realized he wasn?t. He was trying to help me out and challenge me to do my best here. I?ve been a complainer, but this section changed my whole perspective." Chelsea Sanchez, Sales, Agility Recovery Visit FromImpossible.com for Free Resources & "Director?s Cut" Material

EAN: 9781119166719
ISBN: 9781119166719
Vydavateľstvo: John Wiley and Sons (JL)
Autori: Jason Lemkin Aaron Ross
Rok vydania: 2016
Počet strán: 320
Väzba: Hardback

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