International Business - Challenges and Choices

International Business - Challenges and Choices

A. Sitkin, N. Bowen

Oxford University Press , 2010

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O knihe

Adopts a refreshingly critical and open minded vision of international business, encouraging students to question the validity and strengths of current theory and practice. Includes coverage of the 2009 global recession and the growing importance of corporate responsibility. Considers companies of varying sizes, ranging from small and medium sized to large multinational organizations, providing readers with a broader and more realistic understanding of international businesses. Extensive use of international case examples, demonstrating both good and bad practice, help to prepare students for their future roles in international business practice. Fully integrated, blended learning package with strong links between the text and online resource centre. The Online Resource Centre provides a substantial amount of additional material to challenge and stretch students. Complementary digital material containing video clips of interviews with business practitioners featured in the textbook provide valuable insights into the workings of different organizations. Focuses concisely and explicitly on the essentials, providing students new to the subject with a firm and thorough grounding in the challenges and possibilities of international business. What is international business? How serious are multinational enterprises about corporate responsibility? How does a gearbox made in China end up in a car sold in Europe? In today`s increasingly connected world, international business plays an integral role in day-to-day life. This textbook offers a refreshingly critical approach to international business, examining both good and bad practice and encouraging readers to question and challenge classic assumptions and theories. Drawing on a range of vivid case examples and insights from small businesses to large multinational companies, readers are provided with a realistic depiction of the challenges and opportunities international business can present. Importantly, this book adopts a truly international approach and includes an abundance of examples from from developed and emerging countries alike.

EAN: 9780199533916
ISBN: 0199533911
Vydavateľstvo: Oxford University Press
Autori: A. Sitkin, N. Bowen
Rok vydania: 2010
Počet strán: 552
Väzba: paperback

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