Adopts a
refreshingly critical and open minded vision of international business,
encouraging students to question the validity and strengths of current
theory and practice.
Includes coverage of the 2009 global recession and the growing importance of corporate responsibility.
Considers companies of varying sizes,
ranging from small and medium sized to large multinational
organizations, providing readers with a broader and more realistic
understanding of international businesses.
Extensive use of international case
examples, demonstrating both good and bad practice, help to prepare
students for their future roles in international business practice.
Fully integrated, blended learning package
with strong links between the text and online resource centre. The
Online Resource Centre provides a substantial amount of additional
material to challenge and stretch students.
Complementary digital material containing
video clips of interviews with business practitioners featured in the
textbook provide valuable insights into the workings of different
organizations.
Focuses concisely and explicitly on the
essentials, providing students new to the subject with a firm and
thorough grounding in the challenges and possibilities of international
business.
What is international business? How serious are multinational
enterprises about corporate responsibility? How does a gearbox made in
China end up in a car sold in Europe?
In today`s increasingly
connected world, international business plays an integral role in
day-to-day life. This textbook offers a refreshingly critical approach
to international business, examining both good and bad practice and
encouraging readers to question and challenge classic assumptions and
theories.
Drawing on a range of vivid case examples and insights from small
businesses to large multinational companies, readers are provided with
a realistic depiction of the challenges and opportunities international
business can present. Importantly, this book adopts a truly
international approach and includes an abundance of examples from from
developed and emerging countries alike.
EAN: 9780199533916
ISBN: 0199533911
Vydavateľstvo: Oxford University Press
Autori: A. Sitkin, N. Bowen
Rok vydania: 2010
Počet strán: 552
Väzba: paperback