Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often the last things businesses should do. Editorial Reviews Review "Like the best business books, Pricing for Profit is meant to be actionable. Chapters on creating packages, choices, and options offer new ways to think about what you’re offering and how you’re selling. And the entire book is filled with action steps to think through how to implement a smarter pricing strategy for your business. Unless you have the whole pricing equation nailed down, you’re going to find something in this book that you can put to use in your business." (Daria Steigman Solo PR Pro) "[T]he author provides numerous different suggestions of ways in which prices can be increased in a manner which minimizes the amount of stress and the fear of losing valuable customers...The contents of the book are easily understandable by a business person who has no training in financial management. I highly recommend the book for anyone who runs a business." (John Gibbs Notary Public and Top Amazon Reviewer) Managers, business owners, CEOs, directors, branch managers and department heads "Hill ...discusses common pricing myths, explains how pricing works best and offers easy-to-implement pricing recommendations that could increase your profits. ...getAbstract recommends this smart, pragmatic manual to 'CEOs, finance directors, sales managers, marketing analysts, accountants and strategic planners,' and to anyone who sells a product or service." (getAbstract Inc.) Pricing for Profit is a practical guide to value-based pricing. Using a firm, profit-focused framework developed from running real projects for real businesses, this book shows how to increase prices without losing business and how to make a huge difference to the bottom line by getting pricing structures right. Explaining that the assumption that all customers want the lowest price is fundamentally flawed, Hill gives business owners and managers simple, achievable pricing strategies that will deliver sustainable business growth.