A PRACTICAL GUIDE FOR CREATING REAL CHANGE IN THE NEW SOCIAL MOVEMENT PARADIGM "Anyone can create change and opportunity. Quite honestly, bringing people together who share a common vision is a movement in and of itself. Nobody I interviewed and talked with had a goal of 1 million people doing something. The number was less important than the concept of just bringing some people together. Movements are what you make of them and for those that come together for the success of a common purpose, should be considered a win. . . Here?s to the next social movement of our time and your role in making it a success." From the Conclusion by Derrick Feldmann Written for business and nonprofit leaders who are passionate about driving change, Social Movements for Good offers a down–to–earth guide for putting in place an effective social movement that will get results. Derrick Feldmann a noted expert in cause engagement reveals what it takes to reach the donors, activists, employees, and supporters who will make your movement go viral and create the change you and your followers envision. Derrick Feldmann draws on the experiences from many of the most successful social good movements and includes the personal stories of how leaders and activists led their causes. Without taking a "one–size–fits–all" approach, Social Movements for Good reveals how to create a dynamic movement, how to engage people to get on board, and what strategies are most effective. Social Movements for Good is your roadmap for success. It will give you the information, illustrative examples, and techniques needed to advance your movement or cause and engage your followers.