ANGLICKÁ ODBORNÁ LITERATÚRA Marketing, management, ekonomika The Routledge Handbook of Soft Power
The Routledge Handbook of Soft Power

The Routledge Handbook of Soft Power

(Routledge International Handbooks)

Naren Chitty and Li Ji

Routledge; 1 edition

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O knihe

The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence.

Edícia: 2016
EAN: 9781138945814
ISBN: 9781138945814
Vydavateľstvo: Routledge; 1 edition
Autori: Naren Chitty and Li Ji
Jazyk: Anglický

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