A Framework for Picturing Your Business Solutions in Infographics Visual Content Marketing demystifies the explosive and wildly successful trend driving real business value by amplifying business communications with infographics, interactive pictograms, animations, and data–driven visualizations. Winning customer engagement and attention hinges on outstanding visual content, and in this authoritative guide by visual marketing solutions leader, Stephen Gamble, you become fully immersed in a lively mix of narrative and infographics explaining why visual solutions have emerged as steady contributors to achieving bottom–line business goals. He walks you through a logical framework for taking a visual–centric view of your business, including scoping a visual project, getting your team on board, and how to choose and manage a vendor. This book becomes part of your ongoing development and sets your course for growth by sharing imaginative, revenue–generating examples you can emulate and build on with the accompanying insider?s perspective on why each one works the way it does. With this turnkey process for fleshing out the important information in your message, you can: Match the best visual marketing and engagement strategies with your business goals and values Update and refresh your brand with memorable, informative, and shareable visual solutions Reference an industry–specific collection of remarkable examples of visualizations from real businesses leading the way in visual communication If your business relies on conversions, lead generation, and revenue expansion, you need Visual Content Marketing.